Proposal · October 2026Website rebuild · Service pages · Sydney suburb pages

23 years on the tools.
A website that
wins the work.

Cutaway has been cutting, coring and scanning concrete across Sydney since 2003. Online, all of that sits on a three-page Wix template that names seven services but explains none of them, and never mentions a single Sydney suburb. This proposal replaces it with a site built around how your customers actually search: a page for every service and a page for every suburb you work in.

◆ Already built
Open the concept site
A working 649 page concept: 7 service pages, 15 region pages and 621 Sydney suburb pages, using your own photos, phone number and colours. Open it on your phone.
Open the concept site ↗
◆ What we found
3 pages. 0 suburbs. 0 service pages.
Your current site has a Home, Gallery and Contact page. None of your seven services has its own page, and no Sydney suburb or region is named anywhere on the site.
See the findings ↘
Prepared for
Cutaway Concrete Cutting & Scanning
cutawaynsw.com · Sydney NSW
0400 929 963 · office@cutaway.com.au
Prepared by
Daniel Shaw
Senior Account Manager, Fresh Digital · Performance digital partner
01 · Where You Are Today

Proven on site. Missing online.

Builders, plumbers and electricians who have used Cutaway keep coming back. The trouble is everyone else. When a site manager in Parramatta or a homeowner in Bondi searches for "core drilling near me" or "concrete scanning Chatswood", Google looks for a page that answers exactly that. Today, Cutaway does not have one.

The website
Three pages on Wix

Home, Gallery and Contact. The footer still reads "©2022 by Cutaway Concrete Cutting. Proudly created with Wix.com".

The services
Seven names, no detail

Sawing, coring, scanning, handheld, road, wall and wire sawing are listed as words. Three get a heading and a photo. None has a description or its own page.

The reach
"Serving NSW", nowhere specific

The only location on the site is "the New South Wales area". Not Sydney, not a region, not one of the hundreds of suburbs you actually travel to.

◆

How we have approached it. Rather than describe a new website, we built one. The concept in section 04 is a complete working site, structured around your seven services and every Sydney suburb, so you can judge it by clicking through it rather than reading about it.

02 · What We Found

The structural problems holding you back

We read every page of cutawaynsw.com on 23 October 2026. The issues are not about how the site looks. They are about structure: what pages exist, what each one says it is about, and whether Google has anything to match against the searches your customers make.

3
pages on the whole website: Home, Gallery and Contact
0 of 7
services with their own page or a written description
0
suburbs or regions named anywhere on the site
"About Us"
is the main heading on your homepage, not concrete cutting
IssueWhat we foundWhy it matters
No service pagesSeven services listed on the homepage. Three have a heading and a small photo; four are a single line each.Google ranks pages, not lists. With no page about core drilling or wall sawing, there is nothing for those searches to land on.
No location pages"Serving the New South Wales area" is the only location text. No Sydney, no regions, no suburbs.Local searches like concrete cutting Penrith go to businesses with a page about Penrith. You are not in the running.
Wrong main headingsThe homepage H1 is "About Us". The gallery's H1 is "Gallery".The main heading tells Google what a page is about. Neither mentions concrete cutting, coring, scanning or Sydney.
Mismatched page titlesThe Gallery page's title and description are "About | Cutaway Concrete Cutting". The Contact page's description gives the email as office@cutaway.com.These are what show in Google results. One page is labelled as a different page, and the email in the contact listing is missing ".au".
Generic copyAbout 60 words describe the business as "a leading and reputable Construction Company".Nothing explains scanning before coring, wet cutting, post-tensioned slabs or who you work for. Customers and Google both get very little to go on.
Photos without descriptionsGallery images are labelled with phone file names such as 272330848_..._n.jpg.Your best proof of work can't be read by Google Images or by screen readers.
Dated and unbranded"©2022" footer, a Wix credit, and no quote form on the homepage.A first-time visitor sees an old template, not a specialist with 20+ years on the tools.

Source: cutawaynsw.com Home, Gallery and Contact pages, including page titles, meta descriptions, headings and image labels, read in a browser on 23 October 2026.

⚠ What this means for the business

The practical effect of a three-page site with no service or suburb pages
  • ✕
    You rely on people who already know you. Repeat builders and word of mouth still find you. New customers searching Google mostly can't, because there is no page that matches what they type.
  • ✕
    Competitors with service and suburb pages pick up the jobs. When someone searches "concrete scanning Ryde", Google shows businesses whose site has a page about concrete scanning, ideally one that mentions Ryde.
  • ✕
    High-value services stay invisible. Wire sawing, wall sawing and scanning are specialist work. Each one line on your homepage is all Google sees of them.
  • ✕
    Any future advertising starts on the back foot. Google Ads rates how well the landing page matches the search. A homepage headed "About Us" is a poor match for any ad about core drilling or road sawing.
  • ✕
    AI search can't recommend you. When people ask ChatGPT or Google's AI "who does concrete coring in Parramatta", the tools quote sites that answer clearly. Yours doesn't say enough to be quoted.
03 · The Missing Suburb Pages

Your customers search by suburb

Concrete cutting is a local trade. People search for the job and the place: "core drilling Chatswood", "concrete cutting Parramatta", "concrete scanning near me". Google answers those with pages that match both the service and the area. Cutaway works across all of Sydney, but has no page for any part of it.

Your site today
0 suburb pages
  • No suburb, region or council area named anywhere
  • Nothing for Google to match to a local search
  • Every service sits on one homepage under "About Us"
  • No way to show you work in Penrith as well as the CBD
The new site
621 suburb pages
  • Every Sydney suburb, from the CBD to Penrith, Palm Beach and Picton
  • 15 region pages grouping suburbs by council area
  • Each page links to all 7 services and nearby suburbs
  • A quote form on every page, pre-filled with the suburb

How a search reaches a page

Examples of the searches your customers make, and where each one can land. These illustrate the structure; they are not ranking claims.

Someone searchesToday they can land onOn the new site they land on
core drilling ChatswoodYour homepage, headed "About Us"Concrete cutting & core drilling in Chatswood
concrete scanning ParramattaA heading with no descriptionConcrete scanning page, and the Parramatta suburb page
wall sawing SydneyOne line in a listWall sawing service page
road sawing LiverpoolOne line in a listRoad sawing page, and the Liverpool suburb page
concrete cutting Northern BeachesNo page about any areaNorthern Beaches region page, with all 42 suburbs
✓ What every suburb page includes
  • A heading and title written for that suburb and its council area
  • Local context: the typical work in that region, from CBD towers to Western Sydney warehouses
  • Common jobs, links to all 7 services, and nearby suburbs
  • Suburb FAQs with structured data, and a quote form pre-filled with the suburb
◆ Done properly, not as copies
  • Google's spam policies warn against thin "doorway" pages that swap one place name into identical text
  • So each page carries region-specific copy, its own job list, its own FAQs and its own nearby suburbs
  • Pages are grouped under region hubs and linked like a real directory, so Google can see the structure
  • As you complete jobs, we add real local projects to the suburb pages, which makes them stronger

Google Search Central, spam policies: doorway abuse (developers.google.com/search/docs/essentials/spam-policies). General guidance, not a ranking guarantee.

04 · The Concept Site

We have already built it

This is not a mock-up. A working 649 page concept site already exists, using your own photos, your phone number and the orange from your ute signage. Open it on your phone, open the mega menu, search for your suburb, and send a test enquiry.

cutawaynewsite.pages.dev

649
pages built
7
service pages, one per service
15
region pages, grouped by council
621
Sydney suburb pages
cutawaynsw.com
The Cutaway concept site homepage

Your homepage, rebuilt. Your saw, your crew, your number, front and centre.

cutawaynsw.com/concrete-scanning
Concrete scanning service page on the concept site
cutawaynsw.com/concrete-cutting-parramatta
Parramatta suburb page on the concept site

A service page and a suburb page. Every one of your seven services and 621 suburbs has its own.

Every service, explained

Sawing, coring, scanning, handheld, road, wall and wire sawing, each with 500 to 700 words, a scope list, a 4-step process and FAQs.

Every suburb, covered

621 suburbs across 15 regions, with a suburb finder on the service areas page so customers jump straight to theirs.

"Scan first, cut once"

Your safety-first method made into a selling point: scanning, the right saw, wet cutting for silica, and a clean site.

Your brand, sharpened

The orange and blade from your ute signage, bold industrial type, and your own job photos throughout.

Open the concept site ↗ Best viewed on your phone. Nothing on it is live to the public yet.
05 · The Website

What you get

The concept becomes your live site on cutawaynsw.com. The difference from today is structure: a page for every service, every region and every suburb, each with a clear heading, its own address and the questions customers ask.

1
Design & build
One-off

A modern, fast, mobile-first site in your brand, replacing the Wix template.

→
Core pages: home, about, services overview, our work gallery, service areas and contact.
→
Your brand: the orange and blade from your ute signage, used consistently across every page.
→
Mobile first, with a "Call now" and "Free quote" bar always one tap away.
→
See it first: the concept is the starting point, and you tell us what to change.
2
7 service pages
Content

One page for each thing you sell, written for the people who buy it.

→
Concrete sawing, coring and scanning, plus handheld, road, wall and wire sawing.
→
Scope, process and FAQs on every page, with related services linked.
→
Trade-specific detail: post-tensioned slabs, silica control, penetrations for plumbers, electricians and fire services.
→
Your photos on the pages they belong to, with proper descriptions.
3
Suburb & region structure
Local SEO

Sydney mapped the way Google and your customers think about it.

→
621 suburb pages across Greater Sydney, each grouped by council area.
→
15 region hubs, from the CBD and Eastern Suburbs to Western Sydney and the Blue Mountains.
→
A suburb finder so customers type their suburb and land on its page.
→
Every service linked from every suburb, and nearby suburbs linked from each other.
4
Search & AI architecture
Built in

The technical groundwork SEO and AI search both rely on, done from day one.

→
One clear heading per page, plus unique page titles and descriptions.
→
Structured data: business details, services, breadcrumbs and FAQs.
→
Sitemap and redirects, including your old Gallery and Contact addresses.
→
Correct contact details everywhere, including the email in your Google listing.
5
Enquiries
Included

So every enquiry arrives with what you need to quote.

→
A quote form on every page asking for the service and site suburb, pre-filled where it can be.
→
Click-to-call on every page, with your number in the header, footer and mobile bar.
⚠ What we need from you
  • Your ABN, base location and any licences or insurances you want shown. None are on the current site, so the concept leaves them out rather than guess.
  • A quick check of the service detail: the methods and equipment described (for example GPR scanning, ring saws and wire saws) should match what you actually offer.
  • Testimonials and a team photo, if you have them, plus original high resolution job photos.
  • Access to your domain and Wix account, so we can move cutawaynsw.com across without losing anything.
06 · The Benefits

What the new site does for you

A website is only worth what it brings in. Here is what changes for Cutaway when the new site goes live.

✓
Found in every suburb you work in. 621 suburb pages and 15 region pages give Google a page to match against local searches across Sydney.
✓
Found for every service you sell. Seven dedicated pages, so specialist work like wire sawing and scanning can be found on its own.
✓
More new customers, less reliance on word of mouth. People who have never heard of Cutaway can now find you by searching for the job and their area.
✓
Better enquiries. The quote form asks for service and suburb, so you know what the job is before you pick up the phone.
✓
Built for phones. Site managers search on site. A call button and quote button are always one tap away.
✓
Instant credibility. "Since 2003", your safety-first process and real job photos show a specialist, not a template.
✓
Trust with builders and strata. Scanning before every core and wet cutting for silica are explained clearly, which is what head contractors look for.
✓
Ready for SEO and Google Ads. When you want to push harder, every service and suburb already has a page for ads and SEO to send people to.
✓
A gallery that sells. Your job photos grouped by type, labelled properly and visible to Google Images.
✓
You own it. Your domain, your content and your photos stay yours, with no template branding in the footer.
◆ Be the answer, on Google and in AI tools

Clear answers get quoted

More people now ask Google's AI, ChatGPT or Gemini questions like "do I need to scan a slab before core drilling?" or "who does concrete cutting in the Hills District?". These tools draw on websites that answer clearly. The concept site already carries around 2,500 FAQ answers across its service and suburb pages, marked up with structured data, so Cutaway's answers are there to be found.

Customer-question FAQs
Hole sizes, post-tensioned slabs, dust and silica, timing and cost factors, written in plain English.
Consistent details
One business name, phone number and email across every page, including the corrected email address.
Clear structure
Services, regions and suburbs linked like a directory, so search engines and AI tools understand where you work.
07 · How It Runs

From concept to live site

The concept means the structure and first draft of every page are done. What is left is your changes, your sign-off and the launch.

01
Kick-off
A call of up to 30 minutes: your changes to the concept, the business details we need, and access to your domain and Wix account.
02
Your changes
We update the design and copy with your feedback, add your ABN, details and any testimonials, and confirm the service detail is accurate.
03
Build & set-up
Final pages built, your photos loaded, the quote form connected to your inbox, and redirects set from your old page addresses.
04
Review & launch
You review the finished site. Once you are happy, it goes live on cutawaynsw.com, the sitemap is submitted to Google, and the second half of the fee is due.
05
Handover
A short walkthrough of the site and how enquiries arrive. If you later want SEO, a Google Business Profile tidy-up or Google Ads, the site is ready for it.
08 · Why Fresh Digital

Straight talking. Data driven. Results first.

We're a team of digital experts on the Gold Coast, genuinely passionate about helping businesses grow online. With 40+ years of combined director-level experience and 14 years established across the APAC digital arena, we've helped thousands of businesses solve their online marketing challenges.

The Fresh Digital team in session
Your strategy, our team
4.7
★★★★★Live Based on 67 Google reviews
★★★★★
"Outstanding service and the product was exactly what I was after."
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★★★★★
"Customer service and knowledge second to none. Highly recommend."
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★★★★★
"Rob explained everything in detail and the prices were very affordable."
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★★★★★
"Always quick to respond and they follow up on everything immediately."
Brad TreloarGoogle
14yr
Established & trading since 2011
2,000+
Clients served across AU & APAC
40yr+
Combined director-level experience
✓
Tailor-made strategies, never one-size-fits-all packages.
✓
Simple, meaningful reports with metrics you'll actually understand.
✓
Affordable pricing for real work, done by real people.
✓
Gold Coast based, available and always responsive.
Peter Groves
Managing Director
Founder and driving force. 20+ years in digital strategy across Australia and APAC.
Rob Hickey
Director
SEO and Google Ads specialist building strategies that deliver measurable results.
Bell Thawornkul
Technical Director
Leads web development and infrastructure. Expert in performance and custom builds.
Nanthaporn Groves
Ads Marketing Manager
Manages paid advertising across Google and Meta with a data-driven approach to ROI.
◆ Inside Fresh Digital
Inside the Fresh Digital studio
Inside Fresh Digital
The Fresh Digital team at work
The Workstation
09 · Investment

Investment, in plain numbers

One fixed fee for the complete website, paid in two equal halves: half on acceptance and half at launch. No monthly fee is required for the website.

Website · one-offInclusion
Design and build in your brand, mobile firstIncluded
7 service pages with scope, process and FAQsIncluded
15 region pages and 621 Sydney suburb pagesIncluded
About, our work gallery, service areas and contactIncluded
Structured data, page titles, sitemap and redirectsIncluded
Quote form on every page and click-to-callIncluded
Your changes to the concept before launchIncluded
Website$1,500 + GST
On acceptance · 50%
$750 + GST

Locks in your start date. We begin your changes straight away.

At launch · 50%
$750 + GST

Due once you have approved the finished site and it is live on cutawaynsw.com.

◆

The bottom line. $750 + GST on acceptance and $750 + GST at launch, for a 649 page website with a page for every service and every Sydney suburb. That is about $2.30 a page, and one extra core drilling or slab cutting job from the site can cover it.

All fees are in Australian dollars and exclude GST. Fresh Digital is registered for GST. The website is $1,500 + GST ($1,650 once GST is added), payable in two equal parts: $750 + GST ($825 incl. GST) on acceptance and $750 + GST ($825 incl. GST) at launch. Domain renewal and any third-party subscriptions remain the responsibility of Cutaway. Ongoing SEO, Google Business Profile management and Google Ads are not included and can be quoted separately. No ranking position or number of enquiries is promised; results are measured, not guaranteed. The website, its content and your accounts remain yours. Payment details are at the end of this proposal. This proposal is valid until 22 November 2026.

FAQs

Questions you might have

Why not just add a few pages to the Wix site?

Because the problem is structure, not a missing page or two. The new site is built around services and suburbs from the ground up: 649 linked pages with proper headings, titles and structured data. Adding that to a three-page template would cost more and still leave the homepage headed "About Us".

Will 621 suburb pages look like spam to Google?

Not when they are done properly. Google's spam policies target thin pages that swap a place name into identical text. Each Cutaway suburb page carries region-specific copy, its own list of common jobs, its own FAQs and its own nearby suburbs, grouped under region hubs. As you complete jobs, real local projects can be added to make them stronger still.

Do I keep my domain and phone number?

Yes. The site goes live on cutawaynsw.com with your existing number and email. Your old Gallery and Contact addresses are redirected to the new pages so nothing breaks.

Can I change the copy and photos?

Yes. The concept is a first draft. You tell us what to change before launch, and we confirm every service description is accurate for your equipment and methods.

Does this include SEO or Google Ads?

The site is built SEO-ready, with the structure, headings and structured data search engines need. Ongoing SEO, Google Business Profile management and Google Ads are separate and optional. We can quote them whenever you want to push harder.

Who will we deal with?

Daniel Shaw is your contact from day one. His direct line and email are below, and every question on scope, numbers or progress goes straight to him.

10 · Next Steps

Ready to get started

00
Open the concept
Click around cutawaynewsite.pages.dev on your phone and note what you would change.
01
Accept below
Enter your name and role and accept. It goes straight to Daniel.
02
Kick-off call
Up to 30 minutes: your changes, business details and access.
03
Build and launch
Your changes, final build and review, then live on cutawaynsw.com.

Accept this proposal

Enter your name and role, then accept. It opens an email to Daniel Shaw confirming you would like to go ahead. Nothing is charged at this point.

Accept proposal ↗Enter your name and role to continue
Daniel Shaw, Senior Account Manager at Fresh Digital
Your key contact
Daniel Shaw
Senior Account Manager, Fresh Digital

Your direct line into Fresh for this project. Anything on scope, numbers or timing comes straight to me, and I keep the work joined up from the brief through to launch.

Payment

Pay to get started

Lock in your start date by paying the 50% website deposit securely by card. The second half is due at launch.

Amount to enter at checkout (incl. GST)$825
Pay securely online ↗
🔒 Secure card payment via Stripe

On the Stripe page you type the amount yourself. Enter $825, which is the 50% website deposit of $750 + GST (half of $1,500 + GST). The other $750 + GST ($825 incl. GST) is invoiced at launch. Prefer bank transfer or a formal tax invoice? Just reply to this proposal and we will sort it out.

Fresh Digital · Australia's digital partner · 14 years of search & digital
daniel.s@freshdigital.com.au  ·  +61 7 3186 2165  ·  freshdigital.com.au
Suite 5/492 Christine Avenue, Robina, Gold Coast QLD 4226